The Value of Coaching in the Workplace

The Value of Coaching in the Workplace
May 14, 2019 Pam Griffiths
Coaching in the workplace

Coaching in the workplace is needed more now than ever before. Our job as leaders is to become effective coaches so we can evolve human capacity. With the speed of change in today’s world, this is not optional, it’s a necessity.

If you are struggling to motivate those you support and tap into their strengths, then you cannot expect the best from them. One of the outcomes of effective coaching is to unleash the full potential of those you support by leveraging their strengths. Doing so, will create happier, more productive workplaces and improve your bottom line.

Leaders who utilize a coach approach have far greater success than those who don’t. This is why it is critical that coaching skills become an essential leadership competency for all leaders (and we’re all leaders), whether one aspires to become a professional coach or not.

Implementing a coaching culture in the workplace allows organizations to build higher trust, employee morale and increase ROI. Here’s why and how to make the switch:

From Telling to Asking

For years workplaces have consisted of upper management delegating and telling employees what to do, how to do it and fixing employees’ problems when they arise.

This management style results in low engagement from team members and a high turnover rate. As a manager, it’s an exhausting place to lead from and isn’t sustainable.

Today’s leading organizations now turn to developing their leaders as coaches to help them change behaviour, shift culture and cascade leadership down.


How does coaching impact positive results & increase ROI in the workplace?

Creating coaching cultures that “ask”, not “tell” is not easy and involves a huge shift in how leaders lead their teams. This requires patience and unlearning. It’s definitely worth the investment in leadership training that impact an organization’s success. I have experienced this first hand with companies such as CAA Niagara, Joey Restaurants and Rogers Communications.

I had the privilege of working with the CEO of CAA Niagara (Canadian Automobile Association), Peter Van Hezewyk. In his words, “ coaching sessions provided a great sounding board and allowed me to focus on the issues at hand and walk away with practical solutions. I’ve developed more confidence in my leadership approach and I’m beginning to feel more comfortable in coaching as a “conversation” vs a checklist.
During our executive team coaching sessions Pam helped us develop greater trust, raise our bar, shift thinking about leadership and become more effective leaders. We achieved results we had never seen before. We are now coaching our teams, and leading the way by acheiving #1 in membership for all CAA clubs in North America, despite our size.”

How do strategic investments of time and resources for coaching impact results? There is plenty of research on the ROI of coaching. One of the many game changing projects I’ve worked on includes, partnering with an organization that was awarded the ICF International Prism Award. ICF recognizes organizations that use coaching as a leadership strategy and adhere to the highest standards of excellence while producing outstanding results. Earning this highly coveted award is a big win for the recipients and the coaching profession.


What is a coaching culture anyway?

In coaching cultures, employees know what coaching is; managers and leaders have been skilled up on how to coach, and engage in coaching conversations regularly.  

A coaching culture is a positive and encouraging work environment, where leaders empower their staff, push decision making down and hold people accountable. It’s about the way people interact with one another and approach their day-to-day conversations. It allows for open communication and creates an environment of trust and transparency where people are valued contributors to the day-to-day operations and overall success of the organization.

Coaching is brought into the workplace to elevate and develop talent rather than direct and diminish capability just to get the job done. Coaching helps employees innovate, become more resilient and think like “intrapreneurs”.


How to make the switch to a coaching culture

Creating a coaching culture requires dedication, commitment and support from top level leaders. Leaders need to develop the tools necessary to empower staff and hold them capable to lead regardless of where they sit on the totem pole.

Many leaders have spent their careers being rewarded for knowing the right answers and having all the solutions to a problem. This is part of the unlearning that needs to happen: telling employees how to solve the problem does not develop or grow capacity within others.

Instead, leaders must learn to shift to engaging their staff with questions that open up the conversation, empower them to work through their challenges and find their own solutions with the leader’s guidance. This means engaging in conversations that are thought provoking and collaborative between the coach (manager/leader) and the coachee (employee).

There is a feeling of empowerment when you have overcome an obstacle or have found the solution to a problem on your own. Empowerment builds confidence which breeds success. Being responsible for our own decisions and outcomes helps us see our value.  

Creating a coaching culture engages employees across all levels to experience far greater success through a positive and empowering work environment. Organizations that create a culture of high trust and empower their staff, experience greater results and have employees who are willing to go above and beyond.


Ready to learn coaching skills to become a better leader?

The first step to creating a coaching culture is attending coach training. I have developed a simplified coaching program to help you understand coaching, practice core skills and walk away with my 5 step proven process. The Coach Approach System™ will help you lead self first and provide you with the foundational tools and resources necessary to be a more effective coach. Join us from August 21-23 in Niagara!

If you’re new to coaching and to Pam Griffiths Executive Coaching, click here to book a discovery call to see if our 3-day live training is right for you!

The Global Prism award honors businesses and organizations who are committed to professional standards of excellence in coaching programs that produce measurable results, address strategic goals and shape culture. Learn more here.


Leave a reply

Your email address will not be published. Required fields are marked *