We can often be short sighted when working on business tasks that don’t have an immediate outcome. Sales conversations, marketing, prospecting and checking in with clients can feel more tedious than purposeful. All of these business basics are seed planting opportunities that contribute to you being a successful entrepreneur or business leader. They help you grow the business of your dreams.
One of the most important things to remember is consistency breeds confidence!
Here are three ways to build and maintain a sustainable business:
Be consistent with basic business activities
Running a business does not end at filing, accounting or tidying your office. While these are important aspects to maintaining a business, consistency in business building activities are imperative to attract more clients and grow sales. It’s just as important to work on your business as it is to work in it. Prospecting, following up on leads and finding ways to stay in front of your audience are part of the sales cycle and are important to building a solid foundation. Consistent effort with these basic practices will help you find success.
Stay front and center with your audience
I often wondered in my first few years of writing and sending my newsletters if it was serving its purpose: Is anyone out there reading it? Does anyone care? Does the content have an impact?
It can feel frustrating at first to not achieve immediate results, especially when so much effort is being made. This is, however, the nature of the beast.
Immediate results from your marketing efforts are simply uncommon when you’re first starting out, yet marketing is imperative to growing a successful business. Being consistent with your marketing is the best way to create momentum, build trust, and stay front and center with your audience.
Marketing doesn’t just come from promoting your business, your product or programs. Embrace social media and share content that people will love or learn from; keep your website updated with current content and events; write compelling blogs and newsletters; and finally, evaluate your marketing practices.
In today’s world we’re bombarded with marketing from all angles – being consistent with marketing your own business is key to keeping front and center.
Let Go of the Negativity and Get Out of Your Own Head
Negative self talk can be one of the biggest speed bumps on your way to building a successful business. Questioning your intelligence and capability as a leader is a common struggle and is also normal.
It’s important to get out of your own head if you want to grow. Yes I get it, that’s easier said than done! Own your brilliance and have confidence in your abilities. There is a reason you are where you are – which stemmed from a glimmer of confidence in yourself, deciding that this career or role was right for you. Remember why you began the journey you’re on. Remind yourself why you chose your path, and have confidence in your decision.
Recognize the negative chatter (the noise) in your head and what’s real. Ask yourself, are these negative thoughts true? Create a new positive, energizing story to let go of the negativity. This may be as simple as practicing your presentation one last time, or it may require you to go deeper and re-evaluate your business strategies. Regardless, the negative talk you tell yourself is the only thing standing in the way of your success. Growth requires dedication, perseverance, and consistent checking in with yourself and where you are on your journey.
Starting a business is challenging. You’re taking a risk and stepping out into a new world. But it can also be the most rewarding experience. Doing work we truly love is uncommon but is achievable!
If you know you’re ready for something bigger, email us at email@example.com. We would love to help you move forward in a bigger way.